10
Dec
09

NYT, McClatchy seeing advertisers flee…slowerly

The Wall Street Journal is reporting that The New York Times and the McClatchy Co. is seeing their advertisers leave at a slower rate.

It’s mildly good news, but it’s probably just another sign that the economy is beginning to get up and out of the swamp. After all, the job market is improved. Treasuries are rising. And the yen weakened against the euro and U.S. dollar.

So is there reason to believe there’s any sort of correlation between the faltering news industry and the recession? Maybe, maybe not. But if there is, that could mean a slow, steady improvement to sustain the industry while new ideas are conceived to ensure it stays that way.


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